Search Engine Optimisation
Whether you’re a multi-national giant or a small independent business, your success online depends largely on one thing – Search Engine Optimisation (SEO). Without effective SEO that actively propels your website up the search engine rankings, any other money and effort you spend on your site is as good as wasted. To get to the very top you need professional SEO services of the highest calibre, and that’s where we come in.
We offer a comprehensive and holistic range of SEO services, and our only interest is getting your website to the top of the search rankings and keeping it there. How can we do that? By bringing together a team of the very talents in site development, link building, analysis and SEO content creation, and by constantly striving to be the very best at what we do.
Link Building
Link Building or Outreach as it is now known is constantly evolving.
Google has been known to move the goal posts quite often with what works, what doesn’t, and what may get you penalised. Are they really making it trickier just to make our lives more difficult? Or are they accommodating websites who have a legitimate strategy, and don’t want to use dishonest, underhand shortcuts to exploit the algorithm? We think the latter. In fact, all the Google updates thus far have helped make our lives easier, by giving way for our clients’ websites, who are receiving links outreached from industry-relevant, useful places which aren’t part of a “link farm”, or websites that are just obviously built for SEO purposes.
The Internet, as the name suggests, depends on the linking together of all its component parts – individual websites and pages. Links help web users find related information, and for this reason search engines put a lot of stock in how many other websites link to yours, and more importantly which websites are linking to yours.
Local SEO
Search engines can provide geo-targeted results to consumers now to help improve their overall browsing session. Creating a campaign to tackle those results is called “Local SEO”.
Our process not only helps to make certain your profiles are claimed, but it can also control the information online about you across the Internet. We’ll optimise your results based on how your potential customers may think about your business and distribute business directory listings for your shop across a variety of sites and portals. We even work to make sure there’s a consistent message out there and that you can manage it from a single location. What’s more is that our regional SEO services can help to increase the number of mentions your business and profile gets.
Our process not only helps to make certain your profiles are claimed, but it can also control the information online about you across the Internet. We’ll optimise your results based on how your potential customers may think about your business and distribute business directory listings for your shop across a variety of sites and portals. We even work to make sure there’s a consistent message out there and that you can manage it from a single location. What’s more is that our regional SEO services can help to increase the number of mentions your business and profile gets.
SEO Consultancy
Creating visibility is the goal of any SEO campaign, and in some cases, you may not need a full team of SEO professionals on your side to help. Perhaps you already have a marketing department in-house to handle much of the heavy lifting required as you work on your SEO strategy. Maybe you simply need some feedback on your efforts so far. It could be that an outside perspective at this stage would be helpful.
Enter our SEO consulting services
We offer you the detailed needs analysis necessary to keep you on track and help you develop the best approach for your upcoming campaign. You can purchase our services on a retainer basis or by the hour depending on your needs. Not sure how SEO consulting may be able to help? Here are just a few of the services we provide:
- Assistance to Internal Teams: Many larger companies today have online marketing teams in place to handle all of their SEO work. We help to enhance your team’s efforts by offering the details necessary to help implement a solid approach that will help improve your company’s rankings. These services work best for companies that already have the resources to put a plan in place but don’t always have the knowledge necessary to build that plan at the outset.
- Assistance During Site Updates and Redesigns: Updating your site these days is an absolute must. A fresh look with additional content and features can do wonders for your business, but it can also destroy your rankings. We can help ensure that doesn’t happen as you work to redesign your site.
- Assistance with New Ventures: Whether you’re creating a new division of your company or you have a brand new enterprise, we can help offer you the strategy you need during the development phase. We’ll provide an analysis of your competition as well as a strategy to help you move forward. Services like these can help you keep costs to a minimum while helping to maximise results.
No matter what you use our SEO consulting services for, we can offer you the help you need at your offices or at ours. We can even set up a webinar to help eliminate the need for travel entirely. Our areas of expertise include SEO, pay-per-click, social media strategy, reputation management, website design and development, brand design, and conversion evaluations.
Technical On-page SEO
There are so many different aspects to good optimisation, and several of them aren’t readily viewable to visitors. Sure, you can see some SEO efforts like the URL, headers, and keywords within the body text, but others aren’t quite as easy to see like site speed. That doesn’t, however, mean that they’re not just as important, and we’ll work to cover every aspect of SEO to meet your needs, including technical SEO.
Technical optimisation can best be seen through the source code of a site, and search engine bots look at it all of the time. We take a careful look at IP detection and redirection, your site speed, 301 and 302 redirects, http headers, javascript, and Flash to make certain you’re getting the benefit of this aspect of SEO.
Paid Search, Social Media and Display Advertising
What is Paid Search?
Paid Search marketing is the process of advertising within the sponsored listings of a search engine, partner site or Social Media platform. The service is usually paid for each time a user clicks on the sponsored advertisement (pay-per-click/PPC) or when the advertisement is displayed (cost-per-impression/CPM).
Why Use Paid Search?
Paid search is immediate in nature, your ads can be on page one of search engines within hours. Paid search can be highly effective if managed correctly. Costs can be controlled, sales tracked and revenue attributed easily.
Paid Search / PPC
Why Let Us Handle Your PPC management?
Our focus is on your ROI. We are not interested in spending more and more of your money chasing traffic which does not convert. From the outset we will focus on your business and work closely with you to ensure your account is optimised to bring in sales and leads which lead to revenue.
If you already have a Google Adwords PPC account running on auto-pilot or even if you are working with another agency, contact us for a confidential review. We will perform a health check and give you an honest opinion based on our findings.
PPC Remarketing
WHAT IS PPC REMARKETING?
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. When a visitor (potential customer) leaves your website without buying anything or completing an enquiry form, for example, remarketing helps you reconnect with them. This is done by showing relevant ads to them as they browse the web, as they use mobile apps, or as they search on Google.
DYNAMIC REMARKETING
Dynamic remarketing includes the products or services that people viewed on your website within the ads they are retargeted with. Dynamic remarketing requires additional technical steps such as adding custom parameters to your website’s tag and creating a feed. However it can deliver much better results by delivering highly targeted ads to your potential customers.
Social Media
Social media marketing continues to grow in importance for businesses and is something no business with an online presence can afford to ignore. As a marketing channel it is still in its infancy. To ensure that your business is socialising with the right people and in the right way, you need your social media marketing to be handled by a professional agency that understands not only social media, but also your business and its customers.
Why should businesses use social media?
Social Media has grown beyond its roots and is now utilised in some form by people from all walks of life, from professionals to teenagers, full-time mothers to old-age pensioners. By tapping into social networks you access a valuable marketing channel to communicate directly with your target demographic.
But the ubiquity of social media is not the only reason why businesses should care about it. Google and other search engines are rapidly integrating social media with their search functions. One prime example of this is the incorporation of Google+ features such as the +1, into the natural search results. As time goes on, current trends suggest that social media marketing and search engine optimisation will become inextricably linked.
Web Development
Websites which bring in masses of traffic and climb to the top of the search rankings rarely just ‘happen’; they have to be positioned there. Web development broadly describes this process of crafting and developing a website to reach its full potential.
We take a holistic approach to web development which incorporates all its aspects, from coding and mark-up to web design and content. Our dynamic team of experienced professionals will work together to develop your site so that it not only ranks highly in the search engine results pages, but genuinely delivers the best possible experience to users.
Experts in web development
No matter how large, or small, your company is, we can work with you to make your website the best it can be and get it where it belongs. Whether you’re a multinational corporation with an established online reputation, or a sole trader who has recently launched online, we can tailor solutions specifically for you.
Of course, we understand that different types of businesses also have different requirements; you may require an e-commerce orientated site, an information hub, or simply a site to act as online portfolio to show off your services. Whichever you need, we can assist.
Because we’re a full service SEO web development agency, we can not only deal with the more technical and architectural planning aspects of site development, but also the creative side of SEO. Our skilled SEO copywriters can create compelling content which will capture the attention of web users, while at the same time helping your website to rank highly for its chosen keywords.
Website SEO Audit
A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.
ISoft Global Software Solutions as a leading offshore software development company provides comprehensive custom application development services best match to your practical and professional needs with well design and easy to use database
Whether you are a start-up or an established business, we will be happy to assist you at any and every stage of the software development life cycle: from conceptualization, business analysis and prototyping to the development and deployment of a complete solution.
iSoft offers full-cycle testing and quality assurance services for desktop and mobile applications. Expert test engineers are an integral part of every project we work on to ensure the deliverables meet the most stringent quality standards.